Imagine Thomas Edison only tinkering in his workshop, but never telling the world about inventing the lightbulb…. crazy, right?
Yet that's exactly what most health practitioners do, thinking that their clinical expertise is enough to attract new patients!
Pre-educating patients is especially critical in holistic, integrative, naturopathic and functional medicine – because there’s people out there that are looking for exactly this type of approach, but don’t know it exists.